W ramach obchodów 50. Rocznicy Effie, Effie Europe wprowadziła dwie nowe kategorie: Marketing & Business Solutions oraz Best of the Best Europe.
W gronie specjalnego jury kategorii Marketing & Business Solutions, zasiądzie w tym roku między innymi Szymon Gutkowski współwłaściciel Grupy DDB i Managing Director DDB.
Marketing & Business Solutions nagradza pojedyncze działania marketingowe lub całe programy marketingowe. Do akcji kwalifikują się wszelkie działania i pomysły biznesowe, które miały wyjątkowo pozytywny wpływ na pozycję rynkową marki, produktu lub usługi. Ta nowa kategoria ma na celu pokazanie całego spektrum działań biznesowych, w których marketing odgrywa kluczową, choć nie jedyna rolę. Jury ds. Marketing & Business Solutions omawiało przesłane prace 5 września.
Uroczysta gala, na której ogłoszone zostaną wyniki odbędzie się 15 października 2019r.
The 2019 Effie Europe juries for special categories, i.e. Marketing & Business Solutions, Best of the Best, Positive Change, as well as the Grand Jury, have been announced by organiser EACA, the European Association of Communications Agencies.
The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognise any and all forms of marketing communication that contribute to a brand’s success. As part of Effie’s 50th anniversary celebrations, Effie Europe has introduced two new categories – Marketing & Business Solutions and Best of the Best Europe.
Marketing & Business Solutions awards single marketing activities or entire marketing programs. Any action and business idea that has had an exceptionally positive impact on the market position of a brand, product or service, is eligible to enter. This new category is aimed to show the entire spectrum of business activities where marketing plays a key, albeit not the only role. The Marketing & Business Solutions Jury will discuss the submitted work on 5 September.
Mona Opran, COO South East Europe at Centrade | Cheil, said: “Effie is the only award that celebrates agencies and clients equally. It is proof that effectiveness comes through real partnership, where companies build on each other’s expertise. The Marketing and Business Solutions category pushes collaboration to a new level, where the joined team is working for innovative solutions that drive the future of our industry.”
The second new category – Best of the Best Europe – recognises the most effective marketing efforts in the region. Best of the Best Europe is open to any campaign that has won a Gold Effie in any national Effie Awards program in Europe in 2018.
Adrian Farina, Senior Vice President Marketing, Europe at Visa, said: “Winning a Gold Effie or Grand Prix in a country is a huge achievement for any brand or campaign. It is a testament of great work driving tangible results, which has been considered to be the best in its country in a given year. The new Best of the Best category offers the unique opportunity to see how those campaigns stand up when compared with the best work from the other countries in Europe. It is no longer about being the best in your market – it is now about being the best in Europe in that year. I can’t think of a more aspirational challenge for a marketer, so I’m thrilled to see the Best of the Best category coming to life in 2019.”
The Best of the Best Jury is composed of senior industry professionals with experience in multiple European countries and with a proven multi-cultural experience to recognize and appreciate the cultural nuances of the submitted work. The jury will meet on 10 September in Brussels. Check out the list of Best of the Best jury members.
Run in collaboration with the World Economic Forum, the Positive Change Effies, reward and celebrate the brands and non-profits that are promoting the greater good through marketing communications. The program has two tracks – Environmental and Social Good. The Positive Change Jury will meet on 13 September in Paris.
The Grand Jury will meet on 19 September in London and will determine the Grand Effie winner.
The winners will be announced at the Awards Gala on 15 October in Brussels. Tickets for the Gala can be purchased here.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Procter & Gamble, The European Publishers’ Council, WARC, Adforum.com, European Interactive Digital Advertising Alliance (EDAA) & Viva Xpress Logistics.